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    Trusted by thousands of customers for over 20 years, we are the UK's original sports car hire company. Choose from the UK's largest privately owned fleet of.

    These are the clients HR Owen is aiming to attract. Dividend bonanza at water firm Severn Trent with On the one hand he has to ensure that his stock contains the most up-to-date, desirable models money can buy. We are in the process of building a network here where we will bring multiple high end luxury motor vehicles on to Irish shores for sale and supply! Fresh revolt brewing at Royal Mail after its American

    Luxury car hire guide: how to get the best deals

    By Rob Hull For Thisismoney. From the outside, this looks like any ordinary warehouse in West London. But lurking behind the metal shutters is a feast of the latest supercars and luxury vehicles, all of which are on hour standby to be whisked to the wealthiest of clients at the drop of a hat.

    Think of it as a secret Batcave of high-end cars, but instead of being concealed beneath the grounds of Wayne Manor it's cocooned by high-rise buildings and the M4 motorway. It's the undercover hub of luxury car franchise HR Owen's VIP Services division, which allows those with deep pockets to rent anything from a bhp Lamborghini to a swanky Rolls-Royce for a day, week or even months at a time. You can even choose the chauffeur that comes with it.

    We met the man in charge of the operation who explained that he has to treat cars like stocks and shares - buying when new products are in demand to ensure his opulent customers have the latest models at their fingertips and selling at the opportune moment so the business doesn't get crippled by crushing vehicle depreciation.

    London's luxury hire-car hideaway: To many of us it sounds like a dream job - a seemingly endless budget to order some of the most desirable new cars on the planet. On the one hand he has to ensure that his stock contains the most up-to-date, desirable models money can buy. On the other he needs to gauge when the value of each vehicle is about to plummet and offload it before the business absorbs too much of the rapid depreciation that befalls many premium cars. It's a difficult balancing act, and one he has to mastermind through the changing seasons.

    Fortunately, the split nature of HR Owen's newest division means one side of the business is always busy. In the summer months, when there's a wave of affluent internationals descending on the capital, the 'Luxury Hire' department booms, with clients looking to get behind the wheel of Ferrari and Aston Martin sports cars to tour Knightsbridge and other London hotspots. How much does it cost? It depends on the model. These vehicles have a strict nine month or 9,mile limit.

    Once they surpass either of these, they're absorbed back into the HR Owen dealer network to be sold and replaced with something new.

    But they only tend to be sought-after when the UK is at its warmest. When the temperatures drops in winter, the 'Chauffeur Drive' arm of the business comes into its own, with Rolls-Royces and long-wheel-base Bentleys deployed en masse to shuttle businessmen and women around the country with their favoured coffee or Cristal at the ready. While these extravagant cars are retained for a longer period, even they have their own Profit and Loss account, where Abbass has to monitor how much capital each is generating in bookings against the value it's shedding through depreciation.

    The VIP Services fleet consists of 33 top-end luxury cars. Many were booked out with clients when we visited - these models were prepped and ready to be whisked away if the phone rang.

    Craig Davis, brand director at HR Owen. Where did you put the key? Anything down to the colour of the car and what features it has inside can have a massive impact on its popularity with customers, so you have to make every decision with your brain instead of your heart. It's an operation with no closing hours, and Abbass is permanently on call to leap into action if arrangements need to be made.

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